Business Administration

Degrees and Certificates


BUS 101: First-Year Business Seminar

The seminar is designed to facilitate the integration of conceptual and practical learning in business as well as in college. This course utilizes team and individual-based learning methods while introducing many basic business and managerial concepts. Students will participate in team-building exercises and discuss professionalism as it relates to business. Guest speakers will attend to discuss specific issues related to business and career development topics. This course is the foundation for entering students intending on majoring in business. Students who enter the business major after the first-year of study at CSC or elsewhere, will be exempted from the First-Year Seminar. The course is intended for first-year business majors only.

BUS 115: Essentials of Business

This course analyzes the functioning of organizations in our society and the way in which organizations cope with external forces in a changing and uncertain global environment. The course focuses on the internal arrangement and practices of organizations, covering aspects such as management, employees, customers, finance and controls.

BUS 204: Management Principles

This course is designed for both business and non-business majors to develop management skills such as decision making, motivating, communicating, team building, conflict management and empowering others. Students are encouraged to view management quite broadly as it applies to their own social, family, work and school lives. The focus is on managing as an individual, within groups and as the member of some form of organization — including those in which students will pursue their career aspirations, no matter the discipline. Students are engaged in hands-on exercises, case studies and group assignments. This course will begin the preparation for future management or self- employed roles. It is also useful for anyone who will enter the workforce and face the challenges inherent in managing oneself and working with others effectively.

BUS 219: Introduction to Investing

This course provides an introduction to the stock market. Students will study various investment concepts, terminology, mechanics and analysis common to the stock market. Emphasis will be placed on a stock's underlying financial data. This course is designed for non-business majors, or business majors who have not taken BUS 416, as it approaches investing from the novice’s perspective. Students who have taken BUS 416 are not eligible to take this course.

BUS 220: Business Statistics

This course is designed to build student competence in the areas of descriptive and inferential statistics. Emphasis is placed on the application of these statistical methods to business decision-making. The course begins with an examination of data, probability of occurrence and basic sampling processes. It proceeds to the use of statistical methods to model results and continues with ways to use these models for forecasting. The course includes a look at survey sampling methods and additional business-specific applications.

BUS 226: Introduction to Personal Finance

This course explores the world of money management, insurance, investments, taxes, pensions and employee benefits. At course conclusion, students understand the basics of financial planning: building a budget, benefits of paying oneself first, transferring risk through insurance, maximizing employer pension plans and effects of taxation.

BUS 231: Marketing Principles

This course is designed to help students develop an understanding of the basic elements of marketing. There are four major components of the course: marketing principles, a marketing computer simulation, a marketing plan project and an advertising project. Students survey the fundamentals of marketing, including planning, pricing, promoting and distributing goods and services. Students study market environments and marketing information systems and analyze consumer and industrial markets.

BUS 233: American Capitalism and Labor

This history exploration course provides learners with a historical perspective toward understanding the evolution of business management and organizational development. Attention is paid to particular historical eras: agrarian, pre-industrial, the industrial revolution, the Depression, post-World War II growth and more current history and organizational developments.

BUS 285: Business Internship

This internship course is a 120-hour-minimum commitment designed to provide students with an on-site business experience early in their college career. The firm where the internship is held provides on-site supervision to the intern and submits a final evaluation of the intern’s performance. The intern is required to submit a written report on his or her internship experience to the Business faculty during and at the conclusion of, the internship. This course may be repeated. Graded Pass/Fail.

BUS 312: Business Computing

This is a hands-on course, designed to demonstrate both the use of business software as well as to develop critical thinking in software aided decision making. Microsoft Excel, Access, Word and PowerPoint in business applications are explored. Students develop the ability to make use of applications common to business and organization needs. Opportunities for content certification are available.

BUS 316: Human Resource Management

This course is designed to examine the role of human resources in contemporary organizations. Subject matter includes the following critical components of a human resources department: recruitment and staffing; training and development; compensation and benefits; workplace safety; employee and labor relations; and leadership development.

BUS 318: Corporate Finance

This course integrates knowledge of accounting, management and economics as students study financial markets and institutions and the decisions of financial managers. Students develop skills in working capital management, capital budgeting, financial statement analysis, forecasting funds requirements and interpreting stock and bond listings. Class discussions also cover timely topics from the financial press, such as The Wall Street Journal.

BUS 323: International Management

One of the major challenges to management in modern times is coping with growing internationalization of the marketplace. This course explores opposing perspectives and searches for practical solutions to global problems.

BUS 324: Labor Relations and Negotiations

This course explores the dynamic relationship between employers, organized labor and the various levels of government. Some of the more contemporary developments in American and global labor relations are discussed. This course also develops negotiating skills in labor negotiations by means of role playing and case studies.

BUS 329: Our Changing World

This course will provide students with foundations in business law, ethics and the global business environment, in order to successfully navigate the new changing realities of the workplace. We will examine the managerial impact of the law in shaping the decision-making processes in organizations. This course seeks to strengthen the student’s ability to identify, critically analyze and appropriately respond to issues of ethical and socially responsible behavior. Students will also be introduced to globalization of business and the strategic challenges faced by companies in the global competitive environment such as outsourcing and cultural influences.

BUS 336: Hospitality, Retail and Service Management

This course studies the service industry — a growth sector in the United States for many years as manufacturing has declined. The focus is on service management (industry trends, managing people, customer service, marketing, operations and financial issues) and on the hospitality and event management areas, as well as managing in a retail setting.

BUS 338: Project Management

Project management is the discipline of planning, organizing, finding and managing resources in order to attain desired objectives. Project management is generally in operations, but may be utilized in any function of the organization. It is a blended role though; one that necessarily requires knowledge in operations, finance, marketing and interpersonal skills and leadership.

BUS 339: Sales and Strategic Marketing

The class builds upon the basic concepts learned in the marketing course and places emphasis on the strategic sales and marketing decisions that managers and entrepreneurs must make each and every day. The course helps clarify the interrelationship of corporate, business-level and marketing and sales strategies for organizations. It also provides tools and processes to help decision makers identify weaknesses, leverage strengths and address external opportunities and threats.

BUS 340: Conflict Management, Arbitration and Mediation

We will investigate the theory of conflict in a variety of venues, but particularly in business settings. Using lecture, discussions, research, case studies, role playing and an interactive web site, we will review theoretical and applied issues in causes of conflict, prevention, use in problem solving and creativity. We will look at constructive conflict, escalation practices, justice and peacekeeping. We will examine types of alternative dispute resolution commonly used in legal, political and business environments.

BUS 343: Real Estate

This course covers the basics of real estate and introduces students to real estate terminology. It discusses types of real estate, relevant legal issues involved in owning real estate and real estate contracts. The course also explains the advantages of owning real estate as well as the requirements to be licensed to sell real estate.

BUS 347: Event Management

The principles of event management are explored and then applied through the analysis of case studies and projects. The types of events considered in this course include entertainment events, corporate events and conventions. Students explore the success factors of event management. The course looks at the entire planning process from defining the objectives, developing a plan and budget, arranging resources, promoting the event and implementation.

BUS 352: Effective Performance Management

This course examines every facet of performance management, including its definition, purpose, benefits and application in most organizations. The potential costs - both direct and indirect - of performance management, particularly when it is planned and implemented poorly, will also be studied, as will evaluation tools and resulting developmental intervention. Students will learn how to create and implement a successful program in performance assessment and improvement. Students will evaluate and create effective performance appraisal processes, measurement criteria, instruments and systems. Students will discover methods to train those who must give the evaluations and assess the results of the appraisal program itself. Feedback, coaching, mentoring, motivation, effective job description and job design will all play a part in the study of performance.

BUS 353: Business Ethics and Law

This course prepares students for professional work that requires an understanding of ethical and legal requirements within the organization and the impact of those requirements on the community and global reach in which it operates. This course will focus on appropriate acceptable ethical practices and conduct. The complexities of business law will be examined in total, with more focused examination of various kinds of law, that govern business organizations. Topics of study include ethics and law in terms of environmental, global and employee rights and the legal and political issues which impact both strategic management and decision making.

BUS 354: Marketing Communications

This course explores the planning activities for integrated marketing communication functions such as social media marketing, direct marketing, advertising, sales promotion, personal selling and public relations. Case studies and projects will focus on how to develop effective communications for a marketing campaign. Additional focus will be on the area of public relations, which is used to communicate about the company and its products to customers, shareholders and the public at large.

BUS 366: Be Your Own Boss

This hands-on course guides students through the process of starting a business. The course will show students in every major how and where to get the necessary licenses and insurance, build a webpage and social media presence, reach customers, receive payments and hire the first employee. Students will work individually or in teams to take a business idea from concept to launch. Example start-ups include personal trainer or coach, traveling nurse, artist, journalist, studio/store/restaurant owner, environmental nonprofit, real estate and property management, web content creator, childcare facility owner and graphic designer.

BUS 367: Entrepreneurship

The course covers the theory, concepts, research and practice of starting and running a small business. Students will identify a real opportunity, then build a business plan, marketing plan, organizational plan and a financial plan to exploit the opportunity. This process will challenge students to think about protecting ideas, growing the business, securing capital and exiting the business. The course is designed in such a way as to create an atmosphere of collective learning.

BUS 401: Senior Seminar

The senior seminar is designed to facilitate the integration of conceptual and practical learning in business and serve as a transition between college and career. The seminar will focus on professionalism, lessons learned from the BUS 485 internship experience and the three previous seminars, career building practices and documentation such as résumés and cover letters and presentation skills. A mock job interview, an internship presentation and various professional writing and reporting assignments are required.

BUS 403: Organizational Behavior

This course focuses on the primary factors that influence behavior in organizations. This includes leadership, inter/intra-group dynamics, organizational structure and design, change management, culture, power and politics. Students view behavior as it occurs as a consequence of, and a reaction to, such macro-environmental changes as globalization, technology, economic factors and demographic evolution. Students study and analyze behavior within specific organizational contexts.

BUS 407: Advertising and Social Media

In this course students explore emerging social media technologies and the benefits and detriments they bring. Topics include: a study and the application of relevant advertising principles and various forms of social media (strengths, weaknesses and ethical concerns).

BUS 415: Consumer Behavior and Market Research

This course is designed to give the student an understanding of the critical importance of knowing and cultivating the current and potential consumers for an organization’s brands. The class explores factors that influence consumer behavior - the self, the peer group, the family, etc. — and probe demographic, psychographic, cultural and social network influences as well. In parallel, students will learn and apply research principles and complete a research project on campus or in the community.

BUS 416: Investment Management

This course covers basic investment concepts, practices and procedures. Industry and company financial analysis are studied, and emphasis is placed on the investment decisions. Student teams manage an investment portfolio as an integral part of the course. Case studies and guest speakers are also used. Visits to various types of financial institutions are normally offered as part of this course. Course may be repeated one time for credit.

BUS 419: Financial Markets and Institutions

This course includes an overview of the financial markets as well as depository and other financial institutions. It explains the significance of interest rates and examines the role of the Federal Reserve in influencing financial markets. The course also shows how financial institutions manage risk.

BUS 421: Leadership, Power and Politics

This class is both a traditional leadership management class and an untraditional class that looks at the theories and practice of leadership in light of power and politics. Leaders need power; yet leaders often abuse their power. This course looks at both internal and external politics. This course moves beyond traditional leadership theory to look at the application of those theories in the real-world in which business operates.

BUS 425: Quantitative Management

This course covers data-driven theory and practice in management science and operations. Quantitative management theory has a direct impact on the profitability and competitiveness of an organization. This course couples mathematics with the concepts and applications of motivation theory, productivity and work management. Model formulation lies at the heart of quantitative management methodologies. Consequently, the course emphasizes the art of model formulation, the role of a model and the analysis of model results.

BUS 460: Strategic Management

In this integrative capstone, students bring together learning from all liberal arts and business courses. This includes integrating the functional elements of a business and exploring the philosophical and theoretical assumptions underlying strategic management. The laboratory component incorporates a computer simulation. The experience culminates in a professional presentation by each group, open to the Colby-Sawyer campus and community. This course must be completed at Colby-Sawyer College.

BUS 485: Business Administration Internship

Candidates for a B.S. in business administration are required to complete an approved internship of six weeks, or 200 hours, duration in an organization. This internship must be completed between the beginning of the junior year and prior to the start of the senior year. During the internship, the student files weekly activity reports with the designated faculty member. Graded Pass/Fail.