The Bachelor of Arts (B.A.) degree in graphic design provides a substantial course of study for students who intend to pursue professional careers in or related to the graphic design field. Through applied design experiences in a range of media and contexts, coupled with complementary learning about studio art, art history and professional practices, this degree enables the development of versatile creative and critical thinking skills that can be applied in many professions.
For those students interested in pursuing double majors, the B.A. degree is recommended over the B.F.A. because there are fewer credit hours required in the major. Also, for those students interested in art education, the B.A. in graphic design is recommended as a viable major to pair with an education minor and/or the option for continued teacher training with Upper Valley Educators Institute.
Students in this major will:
- Comprehend, apply and synthesize conceptual, formal and technical attributes in their visual communication solutions.
- Develop creative, informed and appropriate visual responses to communication problems.
- Engage actively and reflectively in design processes such as research, analysis, idea generation, iteration and evaluation.
- Communicate and interact effectively with peers, clients and internship supervisors.
- Demonstrate professional standards for craft, exhibition and presentation.
- Develop portfolios that demonstrate breadth and entry-level competency in design.