Graduate Business Administration

This course integrates managerial economics and marketing management to equip students with the
analytical and strategic tools needed to make sound, data-informed business decisions in a global economy.
From the perspective of the firm, students examine how economic theory, cost structures, pricing strategy,
and global economic forces intersect with customer needs, value creation, segmentation, branding, and
integrated marketing execution.
The course emphasizes applied decision-making by linking microeconomic theory to real-world marketing
and pricing challenges. Students will analyze how firms design offerings, set prices, allocate resources, and
compete across markets while navigating globalization, technology, and ethical considerations. Throughout
the course, students synthesize economic and marketing frameworks, evaluate trade-offs, and create
original strategies culminating in an integrated Economic & Marketing Strategy Plan for an organization.
This apolitical, graduate-level course prioritizes synthesis, evaluation, and creation through case analysis,
applied research, discussion, and strategic planning. 
 

This course utilizes quantitative analysis as well as qualitative skills to analyze and interpret a company’s financial statements and position from a manager’s perspective, with an emphasis on making financial decisions. Cases will be used to illustrate analysis of external and internal financial reporting with a focus on forecasting and valuation. Various types of organizations will be considered.

Business intelligence is the implementation of information technology strategies for data analysis in order to provide historical, current and predictive views of business operations. In this course, students learn and apply software that facilitates online analytical processing, analytics, data/process/text mining, complex event processing, business performance management, benchmarking and predictive/prescriptive analytics. This hands-on course emphasizes the application of business intelligence to improve business decision making and strategies interventions.

This course is designed as the capstone experience of the 5-Year MBA. The field experience will enhance each student’s skills in participating as a team member towards real-world project goals. Working with a small group of students as a consulting team, the students will conduct an experiential learning opportunity in partnership with a local business, with the business partnerships created in conjunction with the MBA concentration areas (healthcare administration or project management). The field experience opportunity will allow for the students to employ practical application of the concepts learned during the MBA program while working directly with industry professionals on a specific business project. A formal presentation and report to the business client will conclude the project.

The seminar class will provide the students working on the different consulting field experience projects the opportunity to meet together as a larger group and with faculty to better ensure that the goals, objectives and eventual results of each of the projects are successful. The seminar will cover topic areas including effective written and oral business communication skills, to better prepare the students in developing their final project presentations and reports for the business clients.

This course explores how leaders use power and influence to build organizational effectiveness and team and personal performance.  We will discuss sources of power, the ethics involved in the use - and sometimes - abuse of power, and your personal relationship with power and influence in multiple settings.  The use of influence in motivating employees, negotiating, collaborating and maintaining a competitive advantage domestically and globally are additional considerations.