This course integrates managerial economics and marketing management to equip students with the analytical and strategic tools needed to make sound, data-informed business decisions in a global economy. From the perspective of the firm, students examine how economic theory, cost structures, pricing strategy, and global economic forces intersect with customer needs, value creation, segmentation, branding, and integrated marketing execution. The course emphasizes applied decision-making by linking microeconomic theory to real-world marketing and pricing challenges. Students will analyze how firms design offerings, set prices, allocate resources, and compete across markets while navigating globalization, technology, and ethical considerations. Throughout the course, students synthesize economic and marketing frameworks, evaluate trade-offs, and create original strategies culminating in an integrated Economic & Marketing Strategy Plan for an organization. This apolitical, graduate-level course prioritizes synthesis, evaluation, and creation through case analysis, applied research, discussion, and strategic planning.
None, although ECO201 and BUS231 are recommended