The importance of media and communications in sport has escalated with the advent of recent technology, increasing media consumption, and social media use. This course is designed to introduce students to the management of communication in the sport profession. Students will explore a range of professional settings, specializations, and the specific challenges and opportunities related to the growth of sports media. Topics will include models of sport communication, careers in sports media, traditional and new forms of media, advertising, public relations, media relations, broadcasting, values and ethics, and issues related to diversity, equity, and inclusion in sport media.
Semester Offered
Offered spring