This course examines the role of marketing in the delivery of healthcare in society. Topics include basic principles and key concepts related to the development and evaluation of marketing plans in health services organizations, including the roles of consumer behavior, competitive analysis and long-term marketing planning. Discussion covers the elements of the marketing process and integration of these into healthcare marketing plans.
Prerequisite Courses
Prerequisites
HEA 100 or permission from the instructor.
Semester Offered
Offered spring of odd-numbered years